

PR Pikitia: The Putāruru Photography Business Capturing Community with Heart
Hello and welcome to the BoutiqueBiz Chronicles. My name is Ruth, your local business guru and aspiring journalist. Today’s story celebrates a Māori wahine who has built a photography pakihi (business) grounded in community, creativity, and heart. PR Pikitia is a photography business based in Putāruru, created from a lifelong love of taking photos and the realisation that this passion could become something more. Founded by Tere Petley-Rata, the name PR Pikitia honours whakap
Apr 44 min read


Creating CommuniTEA Through Thea Matcha
My name is Ruth, a local business guru and aspiring journalist. Today’s story celebrates two cousins who have spent the past decade pioneering matcha in the New Zealand market and building a community around discovering and loving it. Enna Ye, co-owner of Thea Matcha, and I first met at a beautiful café overlooking the Auckland waterfront. We sipped on matcha stocked by Thea and began our conversation, which was cut short and later finished via video call a few weeks later. V
Mar 65 min read


Choose Sarcasm: The clothing brand every kiwi needs.
Hello and welcome to the BoutiqueBiz Chronicles. My name is Ruth, a local business guru and aspiring journalist. Today's story celebrates a Māori wahine (woman) and her dad who have built a clothing business grounded in Māori and Kiwi sarcasm and humour, reminding us that there is always room for a bit of fun. Founder Taylor, began her career as a teacher. After a few years, her family encouraged her to take a year off after seeing how burnt out she had become. Thankfully, sh
Feb 145 min read


