Meet the face
behind the posts

Hey, I’m Ruth!
Welcome to my little corner of the internet, where I get to share my love for boutique businesses right here in Aotearoa New Zealand.

I believe that when we buy from small businesses, we’re not just buying a product — we’re backing someone’s dream, their whānau, and our local communities.

Through my blog posts you’ll find stories from incredible makers, boutique product reviews, small business finds, and little moments that remind us why buying local matters. There will also be tips and tricks for if you are thinking about starting your own boutique business.

I am excited to introduce and share the stories of some amazing people and the beautiful boutique businesses they’ve created.